The place where you can find the latest and most useful advertising information.

Blog

How to monetize a website with Rewarded Video Ads
22-04-2021

How to monetize a website with Rewarded Video Ads

What are Rewarded Video Ads? Just to remind you, rewarded video ads are short, closable, yet non-skippable full-screen video ads (~15-30 seconds in duration), incentivized to watch, in exchange for...
Ad Blocker Trends: Who is Using Them and Why?
13-04-2021

Ad Blocker Trends: Who is Using Them and Why?

Who is Using Ad Blockers?  According to eMarketer, in the U.S. the usage of ad blockers is fairly evenly split between males and females. The highest usage tends to be...
What is ad Mediation?
09-04-2021

What is ad Mediation?

With just one simple SDK integration, ad mediation is a solution for app monetization that allows app developers to manage and optimize various ad networks in one place. Ad mediation is...
A BEGINNER’S GUIDE TO DISPLAY ADS
08-04-2021

A BEGINNER’S GUIDE TO DISPLAY ADS

In this blog post, you will learn everything you need to know about display ads.  What's Display Advertising? Display advertising is defined by banner ads (graphic or text), that appear...
Pros and cons of Interstitial ads
05-04-2021

Pros and cons of Interstitial ads

An interstitial is an image that covers the entire mobile screen at about 320 x 480 pixels. This is the most popular size as it allows for more content, calls...
3 common violations on app of Interstitial Ads
02-04-2021

3 common violations on app of Interstitial Ads

When the app is loading or exiting. Don't place interstitials on app load and on app exit, as interstitials should only be placed between pages of app content. And ads...
Interstitial ads for web – the trend of new ad format 2021
01-04-2021

Interstitial ads for web – the trend of new ad format 2021

Web Interstitial is an exclusive and highly impactful ad format whose uniqueness is a combination of brand new inventory access and display privilege. in between page views.1. What can you...
OPTIMIZE AD SIZE AND AD FORMAT ON SMARTPHONE
01-04-2021

OPTIMIZE AD SIZE AND AD FORMAT ON SMARTPHONE

1. Banner Ads? Banner ads occupy a spot within an app’s layout, either at the top or bottom of the device screen. They stay on screen while users are interacting...