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In today's fast-paced digital landscape, publishers are continually seeking new avenues to maximize their online presence and revenue. While Google AdSense and Google Ad Manager have long been staples in...

In the ever-evolving landscape of digital publishing, Google Publishers are constantly on a quest to enhance user experiences, optimize content, and maximize revenue. In previous blogs, we explored the importance...

Multivariate testing, often referred to as MVT, emerges as a powerful tool in the arsenal of Google Publishers. It's a method that goes beyond traditional A/B testing, allowing publishers to...

User engagement and content performance hold the key to success, that is the ultimate formula that any publisher would know. A/B testing emerges as a strategic tool in the arsenal...

In the ever-changing landscape of digital marketing, understanding user interactions has become the cornerstone of success. This article delves into conversion tracking, uncovering its significance, methodologies, benefits, and best practices....

In the previous blog, we talked about cross-device targeting so in today's blog, let's find out about cross-device targeting measurement, where users effortlessly transition between devices, advertisers are presented with...

In the rapidly evolving digital landscape, where users seamlessly shift between devices, cross-device targeting emerges as a strategic beacon for publishers seeking to enhance their advertising efforts. This article delves...

In the fast-paced world of online content, trends can emerge and fade with astonishing speed. As Google Publishers navigate this dynamic landscape, you might be wondering whether native advertising, a...