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User engagement and content performance hold the key to success, that is the ultimate formula that any publisher would know. A/B testing emerges as a strategic tool in the arsenal...

In the ever-changing landscape of digital marketing, understanding user interactions has become the cornerstone of success. This article delves into conversion tracking, uncovering its significance, methodologies, benefits, and best practices....

In the previous blog, we talked about cross-device targeting so in today's blog, let's find out about cross-device targeting measurement, where users effortlessly transition between devices, advertisers are presented with...

In the rapidly evolving digital landscape, where users seamlessly shift between devices, cross-device targeting emerges as a strategic beacon for publishers seeking to enhance their advertising efforts. This article delves...

In the fast-paced world of online content, trends can emerge and fade with astonishing speed. As Google Publishers navigate this dynamic landscape, you might be wondering whether native advertising, a...

In the ever-evolving landscape of digital advertising, one format has risen to prominence, captivating audiences and driving brand success – video advertising. As Google Publishers, understanding the ins and outs...

In the ever-evolving landscape of digital advertising, mobile devices have emerged as an unprecedented platform for reaching audiences with precision and impact. This blog is your comprehensive guide to mobile...

In the ever-evolving realm of digital advertising, precision is paramount. Amid the vast sea of online content, behavioural targeting has emerged as a beacon of effective marketing strategy. By delving...