The place where you can find the latest and most useful advertising information.

Blog

Google Ad Manager MCM & SPM
25-06-2021

Google Ad Manager MCM & SPM

Instead, the implementation of the new Ad Manager MCM product may lead to worries and concerns for Publishers whether they will affect the application optimization process. However, the change may...
Overview about bot traffic, types and their purposes
18-06-2021

Overview about bot traffic, types and their purposes

1. What Is Bot Traffic? Bot traffic describes any non-human traffic that visits a website. Whether the website is a hugely popular news site or a small, newly published startup,...
Google Ad Manager 360, have you heard of that?
07-06-2021

Google Ad Manager 360, have you heard of that?

What is GAM 360? Google Ad Manager 360 is a paid version of GAM access for publishers who have crossed the monthly impressions limit*. Because of its high impressions requirement,...
Optimize your mobile apps with Google Ad Manager
20-05-2021

Optimize your mobile apps with Google Ad Manager

1. Grow your business with a trusted partner - Powered by Google’s ad technology Google has helped millions of developers grow their digital businesses for over a decade. With that...
Mediation, how it helps you maximize yield for your mobile app?
06-05-2021

Mediation, how it helps you maximize yield for your mobile app?

1. What is Mediation? Mediation increases revenue from your mobile device application by calling a series of third-party advertising networks to fulfill an ad request, arranged by expected profit. Each...
Mobile Games and User Behavior Changes After Covid-19
06-05-2021

Mobile Games and User Behavior Changes After Covid-19

Global trends indicate an increase in playtime, session duration, and in-game purchases across all types of gamers. According to Google's Mobile Gaming Covid-19 survey, over 40% of new players said...
Q&A about Core Web Vitals and Google user experience
26-04-2021

Q&A about Core Web Vitals and Google user experience

In general, Core Web Vitals is a set of essential website metrics including aspects related to user experience on the page. Core Web Vitals are metrics measured by Chrome UX...
More time, tools, and details on the page experience update
22-04-2021

More time, tools, and details on the page experience update

Gradual rollout starting in mid-June this year    We'll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won't play its full...